Adora vs Amplitude
Stop digging through dashboards for answers. See insights and analytics overlaid on your live product journeys, giving you visual context to make decisions faster.
Loved by product-obsessed teams


COMPARISON
See your product the way users do
Get instant visibility into how users experience your product. No event tracking or configuration needed. Adora automatically detects your screens, modals, and buttons and starts tracking interactions from day one.
Product Comparison


Automated journey mapping
Visual analytics
AI product insight detection
Session replays overlaid on user journeys
Product design library
Setup Time
Minutes with our snippet
Weeks-month with event tracking
Learning Curve
Everyone can use
Requires training & expertise
Dashboards
Integrations ecosystem
Mobile app analytics
Guides, surveys, and in-app messaging

Don’t compare Adora to other analytics tools. In my mind this is something that is in a category of its own. We’ve gone from 0-100 in terms of really getting a sense of what is going on inside our product.
SET UP
Easy to integrate
Get set up in less than a day, with no manual event tagging or configuration.

Install the Adora JavaScript snippet
No manual event tagging or heavy engineering needed to get started. Set up your privacy controls and any custom fields (such as your feature flags).

Adora gets to work for you
Adora automatically aggregates all the screens you serve to your users. From pages to dialogs to dropdowns

That's it – you're all set up now
Adora is all set up in a matter of hours. Enjoy real-time access to your product screens, journeys and all their variations

Powerful privacy controls
Privacy is a core value of ours. We give you powerful controls to only capture what you need and nothing more

Secure by design
Built by an experienced engineering team from Amazon, Canva and Dropbox, we take your data security seriously.
FAQs
Adora and Amplitude approach product analytics from fundamentally different angles.
Adora takes a visual-analytics approach. It automatically captures every screen, interaction, and user journey across your product without requiring manual event tagging. Instead of starting with charts and numbers, Adora gives you a live visual map of your entire product experience, overlaid with AI-powered insights and analytics.
Amplitude is a traditional event-based analytics platform — you define events, tag them manually, and then build charts, funnels, and cohort analyses from that data. It's powerful for teams that want deep quantitative analytics and have the engineering resources to maintain an event taxonomy.
Amplitude tells you what happened in your product through data. Adora shows you what your users actually see and experience with insights and analytics.
Adora takes a visual-analytics approach. It automatically captures every screen, interaction, and user journey across your product without requiring manual event tagging. Instead of starting with charts and numbers, Adora gives you a live visual map of your entire product experience, overlaid with AI-powered insights and analytics.
Amplitude is a traditional event-based analytics platform — you define events, tag them manually, and then build charts, funnels, and cohort analyses from that data. It's powerful for teams that want deep quantitative analytics and have the engineering resources to maintain an event taxonomy.
Amplitude tells you what happened in your product through data. Adora shows you what your users actually see and experience with insights and analytics.
Both platforms help product teams understand user behavior and make better product decisions. They both offer session replays, analytics, and the ability to segment users by cohorts, devices, and other attributes.
No. Adora is designed for product builders, including product managers, engineers, growth teams, product designers, and founders. Amplitude is built for data analysts who need deep data analysis and complex querying capabilities.
Not in the way Adora does.
Adora automatically maps every user journey and screen in your product as they occur in production, without requiring any manual event setup. You see live screenshots of your product, giving you visual context of your live journey maps. You get a complete, visual map of every journey, including ones you didn't know existed, across every language, device, experiment variant, and user cohort.
Amplitude offers journey analysis which lets you explore the sequences of events users trigger. But this relies entirely on your pre-defined event taxonomy. If you haven't tagged an interaction, it won't appear in the journey.
Whereas Adora automatically maps every user journey and screen in your product as they occur in production, without requiring any manual event setup. This means you get a complete, visual map of every flow, including ones you didn't know existed, across every language, device, experiment variant, and user cohort.
Adora automatically maps every user journey and screen in your product as they occur in production, without requiring any manual event setup. You see live screenshots of your product, giving you visual context of your live journey maps. You get a complete, visual map of every journey, including ones you didn't know existed, across every language, device, experiment variant, and user cohort.
Amplitude offers journey analysis which lets you explore the sequences of events users trigger. But this relies entirely on your pre-defined event taxonomy. If you haven't tagged an interaction, it won't appear in the journey.
Whereas Adora automatically maps every user journey and screen in your product as they occur in production, without requiring any manual event setup. This means you get a complete, visual map of every flow, including ones you didn't know existed, across every language, device, experiment variant, and user cohort.
No. Amplitude is focused on data and analytics, not visual product documentation.
Adora automatically creates a living product design library. Every screen, modal, and UI variation is captured in real-time from your live product. This means your team always has an up-to-date visual reference of what users actually see, without anyone needing to take screenshots or maintain documentation manually.
Yes. Adora provides conversion rate analytics that show how users move through your product journeys, including where they drop off or get stuck. Combined with AI-powered insights, Adora highlights conversion friction and opportunities automatically.
That said, Amplitude's funnel analysis is more mature and granular for teams that need to run deep, quantitative funnel breakdowns with custom event properties, multi-step conversion tracking, and statistical significance testing. If highly configurable funnel metrics are central to your workflow, Amplitude has the edge here.
That said, Amplitude's funnel analysis is more mature and granular for teams that need to run deep, quantitative funnel breakdowns with custom event properties, multi-step conversion tracking, and statistical significance testing. If highly configurable funnel metrics are central to your workflow, Amplitude has the edge here.
No, and this is one of Adora's biggest differentiators. Adora uses a lightweight JavaScript-based integration to automatically capture screens, interactions, and user paths. There's no need to define an event taxonomy upfront or maintain tagging as your product evolves.
Amplitude, by contrast, requires teams to instrument events. Either through manual tagging or autocapture and then organize them into a coherent taxonomy. The platform fundamentally relies on well-structured event data to deliver value.
Amplitude, by contrast, requires teams to instrument events. Either through manual tagging or autocapture and then organize them into a coherent taxonomy. The platform fundamentally relies on well-structured event data to deliver value.
Yes, and many teams do. They complement each other well. Adora gives you the visual "what does the product experience actually look like?" layer, while Amplitude provides deep quantitative "what are the numbers telling us?" analysis. Using both means you can see the full picture of your product experience.
Adora is designed for fast setup. You add a lightweight JavaScript snippet, and it begins automatically ingesting sessions for you to review. Once your sessions are coming through Adora will map your screens and journeys for you. There's no event taxonomy to plan or tagging to implement upfront.
Amplitude's initial setup can be quick too (especially with autocapture), but getting real value from Amplitude usually requires a more significant upfront investment: planning your event taxonomy, instrumenting key events, and configuring dashboards. For most teams, this takes weeks to months of engineering and analytics work.
