Adora vs Hotjar
See user insights overlaid on your product journeys, without needing to watch hours of replays. Instantly know what to fix and where to focus.
Loved by product-obsessed teams
COMPARISON
Get instant insights
Stop stitching together heatmaps and endless recordings. See your complete end-to-end product experience as a live journey map, with insights your whole team can act on.
Product Comparison
Automated journey mapping
Visual analytics
AI insights
AI powered search
Session replays
Setup & Integration
Feedback tools
Feedback widgets & surveys included
Built for
Product builders
Marketing teams
Heatmaps
Click maps
The number one value that Adora brings to our team that other platforms can't is that it has dramatically simplified how long it takes to uncover insights that will have a meaningful impact.
Why teams are using Adora?
Adora helps teams understand the complete user journey, not just isolated screens or sessions.
Automatic analysis
Adora's AI scans every session and curates playlists of issues and opportunities so your team gets answers in minutes, not after hours of footage.
Full journey visibility
Adora automatically maps every user flow across cohorts, devices, and languages, giving you a live end-to-end view that Hotjar's isolated clips can't match.
Source of truth
Every screen and modal is auto-catalogued as you ship, so your team always has an accurate picture of the live product with no manual upkeep.
Every view of your product
See exactly what your product looks like across every device and language in one place, without chasing down demo logins.
Fast installation
Drop in one code snippet and you're done. No event taxonomy, no tagging. Adora works from day one.
FAQs
Adora automatically captures every screen, journey, and interaction across your product and uses AI to surface issues and opportunities without any manual work. Hotjar is built around heatmaps, session recordings, and user feedback tools. It's great for investigating specific pages, rather than end-to-end journeys.
Both tools offer session recordings and visual ways to understand how users behave in your product. Neither requires a technical background to get started, and both can be installed with a simple code snippet.
No. Hotjar shows you what's happening on individual pages, but doesn't automatically map end-to-end user journeys across your product. Adora does. It maps every journey across every device, language, and cohort is mapped and updated automatically, with no event tagging required.
Adora doesn't offer traditional heatmaps, only click maps. If click maps, scroll maps, and page-level heatmaps are central to how your team works, Hotjar is the stronger choice. Adora focuses on full journey analytics, giving you a broader view of how users move through your product rather than how they interact with specific pages.
Hotjar. It has built-in surveys, feedback widgets, and user interview tools that make it easy to collect qualitative input directly from users. Adora is focused on behavioral analytics, journey mapping and doesn't include feedback or survey features.
No. You simply drop in a javascript snippet and Adora starts capturing everything automatically. No events to define, no taxonomy to maintain.
Hotjar has added AI summaries for session recordings and survey responses. Adora's AI goes further, it proactively scans every session and journey across your entire product and flags issues and opportunities before you go looking for them.
Yes. Adora gives you a full, automated view of how users move through your product. Hotjar adds heatmaps and direct user feedback on top. Some teams use both to cover behavioral analytics and qualitative research in one stack.