Adora vs HotJar
Hotjar shows you recordings. Adora shows you insights. While Hotjar requires hours of manual review to find important sessions, Adora automatically analyzes everything and surfaces critical issues, friction points, and opportunities in organized playlists. Help your team focus on what matters with Adora.

Loved by product-obsessed teams


COMPARISON
See why people
choose to go with us
No more piecing together clicks from heatmaps or watching recordings without context. Your whole team sees the user story, not just scattered dots.
Product Comparison


Automated Journey Mapping
Visual Analytics
AI Insights
AI powered search
Multi-Language & Device Coverage
Setup & Integration
Quick snippet
Manual event tracking required
Built for
Everyone
Data Analysts & Engineers

Adora is a game-changer for product orgs. My team is continuously shipping experiments. At this scale it's so hard to know exactly what a given customer is experiencing in the product. Adora creates that clarity.
Why teams are using Adora instead of Hotjar?
Adora helps teams understand the complete user journey, not just isolated screens or sessions.

Automatic analysis
AI analyzes every journey and session to automatically surface critical issues, friction points, and opportunities.

Curated session replay playlists
Adora watches every session and creates organized playlists of important sessions so you don't have to search through hours of sessions.

Automatic journey mapping
Every journey in your product across language, cohort and device is mapped and updated for you, so you have live source of truth on your product experience.

Screen library
Every screen and modal is catalogued in a live library so your team can stay on top of how your product evolves.

Fast installation
Drop in code snippet, no manual event configuration needed
