I save three to four hours every week just from not having to dig for insights. Adora pulls out the needle in the haystack insights.
Caleb & Brown
Caleb & Brown is an Australian cryptocurrency brokerage with a rapidly evolving platform serving customers across diverse demographics. The company faced a critical challenge: their existing product analytics tools required constant manual configuration and provided fragmented data, leaving them blind to how their customers actually navigated the product. Caleb & Brown went from manual tracking to saving their team 3-4 hours per person per week.
“The number one value that Adora brings to our team that other platforms can't is that it has dramatically simplified how long it takes to uncover insights that will have a meaningful impact."
Before Adora
Caleb & Brown were struggling with their previous product analytics and tracking software platforms. Every time their product was updated, they needed to manually code their analytics software to track new features. They were always playing catch-up and would miss key insights as they launched new products and features. One typo and suddenly the data told a completely wrong story. The numbers couldn't be trusted.
Getting complete visibility into their end-to-end product was challenging, with insights split across multiple platforms. Without clear visibility into their true user experience, issues would remain buried until users contacted their support team. It was nearly impossible for the team to stay proactively ahead of their product experience.
"We wanted something that we could pretty much plug and play and start getting insights from right away.”
After Adora
Adora's automatic screen capture eliminated the need for manual tracking configuration. The team now estimates they have 80-95% data coverage without any manual setup, something they couldn't achieve with their previous products. Real screenshots and mapped user journeys give the entire team complete visibility into their live user experience.
This reliability transformed how they work. Instead of bouncing issues from support to engineering to product to confirm if problems were real, the team can now see exactly what's happening in real user sessions and journeys. They can watch actual users navigate the platform and trust the analytics and insights Adora provides. Debugging that used to take hours now takes minutes.
"I save three to four hours every week just from not having to dig for insights. Adora Adora pulls out the needle in the haystack."
Beyond the data accuracy, something else shifted. Watching real sessions of customers navigating their platform built genuine empathy across the team. Seeing someone struggle, just one click away from success, fundamentally changed how they think about building product.
“Adora is embedded in our day-to-day workflows, in the sense that we're constantly logging in and reviewing sessions that relate to stories that we might be working on at any given time“
Use Case 01: Rapid Issue Resolution for VIP Clients
Diagnosing and Solving Complex User Interface Problems
The support team kept running into bizarre issues that were nearly impossible to diagnose. Before Adora, solving these problems meant long phone calls with clients, trying to walk them through what they were seeing. Other tracking software couldn't keep up with how fast the product was changing.
Then a VIP client in Sydney hit a strange problem: a dialog box kept appearing and blocking their trades. Nobody could figure out what was going on. The support team pulled up the customer's session in Adora, watched exactly what was happening on their screen, spotted the rogue dialog box, and resolved it quickly.
Dan on how their escalation process has transformed with Adora:
“ Before Adora, a customer would send a chat saying there was an issue. Then a support person would test it, pass it to an engineer, who'd then escalate it to a product manager to determine if it was actually a problem. There were so many hands involved just to get to an answer. Now with Adora, I can look at the session, see exactly what happened, and test it myself. That alone is hugely valuable for us.”
Watching frustrated clients in real sessions helped Dan and his team build genuine empathy for their customers, ultimately leading to a more user-centric product experience.
Use Case Two: Multi-Language QA
iVisa operates in multiple languages and currencies globally. Before Adora, ensuring quality across language variations was challenging. The design team occasionally ran "smoke tests" using Figma plugins with AI-generated translations, but this wasn't scalable or accurate.
Comprehensive multi-language testing across all screens and languages was impossible. The team couldn't see how their production interface appeared to users in Japanese, German, Spanish, or other supported languages. Issues like button labels wrapping, text overflow, or long German translations went undetected until it was affecting real users.
Adora solved this by letting the team filter sessions by language and see exactly how the interface appeared to actual users. Sean explains:
"One of our designers pulled out this bookended journey and saw that for a subset of customers, the first thing they're doing after verification is going straight to the referral rewards. That gave us confidence to run a few marketing campaigns for refferals."