Adora has dramatically simplified how long it takes to uncover insights that will have a meaningful impact.
iVisa
Global travel visa platform, iVisa, serves millions of unique monthly visitors across multiple languages and currencies. Scaling rapidly with complex visa applications, they needed to understand actual user behavior across different user journeys, not just high-level dashboard metrics. Their existing analytics stack couldn't show them what their live product experience looked like across every language, experiment, and application journey, or reveal how user behavior differed between them.
“The number one value that Adora brings to our team that other platforms can't is that it has dramatically simplified how long it takes to uncover insights that will have a meaningful impact."
Before Adora
iVisa had standard analytics tools, but they lacked visual product context needed to understand their live product experience and action issues or changes quickly. Their existing Session recordings took hours to review, and critical product issues like lost revenue issues or UI breaks across languages stayed hidden until they'd already hurt revenue. The team needed a way to quickly surface real user problems across the entire product org without becoming data science experts. The analytics tools they had required too much setup and technical knowledge to be useful for day-to-day quick product decisions.
The iVisa team chose Adora for its ability to automatically document and map live product screens and journeys, creating a visual source of truth for their product experience across all languages. They needed something that would provide value instantly, without weeks of engineering and integration setup.
"We wanted something that we could pretty much plug and play and start getting insights from right away.”
After Adora
Since the team has started using Adora, their understanding of their product experience and dramatically increased.
“The number one value that Adora brings to our team that other platforms can't is that it has dramatically simplified how long it takes to uncover insights that will have a meaningful impact."
Adora gave the iVisa team up-to-date visibility into their visa application journeys across every language and country variation. Aspects of their product that were previously impossible to see at scale became instantly visible to every team member.
The iVisa team operates at immense scale with millions of unique visitors per month. Adora's accessible platform gave the entire team a shared source of truth for product decisions, anchoring everyone in the same view of the user journey. Adora's AI Insights helped surface issues fast. Within days, the team discovered a revenue-impacting problems something that previously could have gone unnoticed without Adora.
Sean King, Head of Design, shares another discovery:.
“Adora is embedded in our day-to-day workflows, in the sense that we're constantly logging in and reviewing sessions that relate to stories that we might be working on at any given time“
Use Case One: Uncovering Revenue Blockers
iVisa faced a critical but invisible problem: they had zero visibility into how customers were experiencing their multi-step visa application process across different languages and regions. Their existing analytics stack showed high-level metrics, but couldn't reveal what was happening on actual product screens.
Adora's AI insights detection immediately revealed a revenue-impacting issue:
The cookie consent banner was blocking customers from clicking the continue button. Users were clicking with no indication of what was wrong, they were simply stuck.
Sean explains the impact:
"I can't tell you how much money that probably ended up saving us when we identified that issue and were able to resolve it. The fact that Adora surfaced that and we were made aware of that problem—it was amazing."
Use Case Two: Multi-Language QA
iVisa operates in multiple languages and currencies globally. Before Adora, ensuring quality across language variations was challenging. The design team occasionally ran "smoke tests" using Figma plugins with AI-generated translations, but this wasn't scalable or accurate.
Comprehensive multi-language testing across all screens and languages was impossible. The team couldn't see how their production interface appeared to users in Japanese, German, Spanish, or other supported languages. Issues like button labels wrapping, text overflow, or long German translations went undetected until it was affecting real users.
Adora solved this by letting the team filter sessions by language and see exactly how the interface appeared to actual users. Sean explains:
"I can quickly filter down by Japanese or German and see how our interface actually looks to the person using it. We might look at our designs with English button labels and it looks nice, and then you look at it in German and you realize, oh, that button label wraps into two lines and it looks atrocious."
Adora transformed how iVisa scales. The team now has deep product and user behavior insights to help them focus on high-impact work.