Champions Guide
What is Adora?
Adora gives your team a complete, visual view of your product experience. With journey maps, session replays, and product analytics in one place, you can see exactly what your customers see, across every device, language, cohort, experiment, and UTM.
No more stitching together screenshots and event data on a whiteboard. Adora maps real journeys in real time, so you can make faster, smarter decisions across product, design, marketing, and support.

Why Teams Love Adora
Adora in numbers
30M
Sessions Analysed
Trusted to capture and analyse millions of sessions

1500+
Journeys created
Across companies of all differents shapes and sizes

1000+
Hours saved
Per company using Adora in the first 3 months

$
Revenue opportunities
Found in the first 5 mins of using Adora

How are teams benefiting from using Adora?

Bug spotting
100% of teams find a bug, opportunity, or product problem within 5 minutes of using Adora.

Revenue opportunities
75% of teams discover new revenue opportunities by optimizing their signup and onboarding journeys.

Ship faster
Product teams report shipping faster after bringing Adora into their workflow

Increase engineering output
Engineering teams cut debugging time by 40% by seeing exactly what users see.

Speedy support
Support teams resolve tickets in record time with access to session replays. To see exactly what users see.
Loved by product-obsessed teams
Who’s already using Adora?
Teams from nimble startups like Relevance AI to global brands like Canva and Notion are using Adora to supercharge their product understanding.
Adora is a product team's cheat-code to building cohesive end-to-end journeys.
Adora’s unique journey maps have given us deep insight into our user experience. Visualising our product funnel this way, combined with data, empowers our team with the confidence to make faster, smarter design and product decisions.
We can now answer our own data questions without swamping our data analyst. It has completely changed how well we understand our onboarding experience
Adora is a product team's cheat-code to building cohesive end-to-end journeys.
Adora’s unique journey maps have given us deep insight into our user experience. Visualising our product funnel this way, combined with data, empowers our team with the confidence to make faster, smarter design and product decisions.
We can now answer our own data questions without swamping our data analyst. It has completely changed how well we understand our onboarding experience
Adora is the simplest and fastest way for our team to find and watch meaningful session replays
Adora is a game-changer for product orgs. My team is continuously shipping experiments. At this scale it's so hard to know exactly what a given customer is experiencing in the product. Adora creates that clarity.
We used Adora at my previous company, and upon joining CoinTracker, the clarity and visibility Adora provided were one of the first things I missed.
Adora is the simplest and fastest way for our team to find and watch meaningful session replays
Adora is a game-changer for product orgs. My team is continuously shipping experiments. At this scale it's so hard to know exactly what a given customer is experiencing in the product. Adora creates that clarity.
We used Adora at my previous company, and upon joining CoinTracker, the clarity and visibility Adora provided were one of the first things I missed.

How do we get started?
Getting started with Adora is surprisingly painless! It typically takes less than half a day of engineering time to drop in the Adora snippet. After that, your engineers can go back to building cool stuff.

Day 1
Engineers add the Adora snippet to your production environment.

Day 2-5
Data flows into Adora while the Adora team makes sure everything’s captured correctly.

Day 6-8
Quick onboarding call to get your team up and running.
Objection Handling
Resources
Use these resources to make the case for bringing Adora on board
FAQs
Here are a few of the most common ways teams are using Adora:
1. Documenting user journeys as a source of truth
Understand how user journeys and behaviors differ across different product tiers. This helps align internal teams with a shared view of the full customer experience.
2. Conversion rate optimization
See exactly how user improvements impact key metrics by visualizing the steps users take, where they drop off across the entire product experience.
3. Device analysis
Explore how behavior differs between desktop, tablet, and mobile. For example, which users use desktop heavily and who prefers mobile. Adora helps you ensure each audience gets a tailored experience that works for their device.
4. Building for global markets
Adora lets you compare localized product experiences side by side. This makes it easy to spot inconsistencies and ensure every region meets your design standards.
Onboarding into Adora is lightweight. It typically takes less than half a day of engineering time to integrate the Adora snippet. Once it’s in place, no ongoing engineering support is required.
A typical onboarding journey is:
- Day 1: Engineers integrate Adora into the production environment
- Day 2-5: Data flows through into Adora and the Adora team cross checks that the product is being captured correctly
- Day 6-8: Onboarding call to bring the team onto Adora
The integration timeline purely depends of the complexity of the product environment.
Adora captures a range of product analytics to help you understand how users interact with your experience. Here’s what we currently track:
•Session count per screen, action, or journey
•Conversion rate
•Drop-off rate
•Session, view, and unique user count
•Journey paths, both direct and indirect
Adora lets you pass in any properties about a user session, including feature flags or A/B test parameters. We automatically capture UTM parameters and Statsig data. We don’t explicitly have other analytics integrations but they can add the same properties they send to those integrations into our cohort properties.
Adora is the only platform that automatically maps your entire product journey visually, screen by screen, action by action, so you can instantly see how users move through your experience in real time.
Other tools rely on event IDs or fragmented session replays, which means your team has to manually connect the dots, which is time consuming. That approach not only requires deep technical context, but it also leaves gaps in understanding the full user journey. At best, you get isolated screens or partial replays, not a complete picture.
Adora ROI:
In short:
🚀 Faster insights
🧠 Smarter decisions
🤝 Aligned teams
📈 Better products development, faster
With Adora, the insights come to you. Teams no longer have to spend hours (or weeks) stitching together journeys manually in a Miro board a task that often falls to one person every few months. Adora does it for you, continuously and instantly.
It brings every team product, design, engineering and support onto the same page. With unlimited seats and one live, visual source of truth, everyone can see the exact same user journey. That alignment leads to faster decisions, better collaboration, and a more seamless customer experience.
Your team can zoom out to get the full picture of the entire customer journey visually and zoom into the insights with session replays and product analytics in one place.