We built Adora because we lived the problem.

Product teams, we were drowning in product data. Hunting for demo logins, stitching together Figma files, experiment docs, and scattered analytics just to answer one question: what does our product actually look like for users right now?

The bigger the product grew, the harder it got. More languages. More devices. More user types. And the picture got infinitely more complex.

So we built the thing we wished existed.

Adora

Adora automatically captures every screen, interaction, and user path across your product. No manual event tagging. No setup headaches.

The result? Live visual maps of your user journeys, overlaid with analytics and AI-powered usability insights. You see exactly what your customers experience. Your whole team does.

We raised $7M

Our seed round was led by Blackbird Ventures, with participation from Designer Fund, Skip Capital, Co Ventures, and Garuda Ventures.

We spent the last year in private beta with customers from Canva, Notion, Replit, Granola, and Chess.com. Over 2,000 companies joined our waitlist. And today, Adora is available to everyone.

During our private beta we were proud to be the first Australian company recognised in The Generalist's 2025 Future 50 list, a global ranking of the most promising startups.

What makes Adora different

Adora is the only platform that maps your entire product using live screenshots across every variation. It analyses user behaviour to spot issues and creates a visual source of truth that anyone on your team can explore.

Customer love

Albert Cheng, Chief Growth Officer at Chess.com, said:

"Each year, tens of millions of people sign up to learn and play chess across multiple languages and user journeys. Adora has given us real-time visibility into these flows, uncovering meaningful opportunities to reduce friction for our users."

Start exploring today

Adora is live and ready for your team. Head to adora.so to get started.