Adora named in The Generalist’s ‘Future 50’ List 2025!

We’re excited to announce that Adora has been selected for The Generalist’s Future 50, a prestigious list showcasing the world’s highest-potential startups with under $200M valuation, nominated by investors and carefully curated by The Generalist team.

This recognition represents a huge milestone for us as Adora is the first Australian company to ever make the list. We couldn’t be more proud to stand alongside 49 other exceptional startups that are shaping the future of technology and innovation.

Why Adora made the cut

Here’s what The Generalist had to say about why we were selected for their Future 50 list:

Read the full Future 50 list and analysis.

What Adora does

Most product teams struggle to understand what their products look like in users’ hands. Instead, they’re often forced to rely on static screenshots, outdated documentation, and fragmented analytics that fail to capture the full experience. The resulting disconnect hampers development and further optimization.

Adora thinks it can do better. Rather than out-of-date Figma files, Adora gives teams a live, interactive visual map of their product and user journeys. Impressively, it achieves this without any manual effort, automatically capturing and cataloging every screen, interaction, and user path across languages, devices, and cohorts. Adora layers on detailed analytics and provides session replays to help teams better understand how their product is used. It’s a simple but powerful blend.

Though Adora is still a young firm that has yet to open to the general public, it’s already generated significant buzz with sources highlighting how pilot customers have raved about its offering. Early customers include some of tech’s most product-conscious firms like Canva, Notion, and Linktree. A further 2,000 organizations are on Adora’s waitlist.

Why we chose it

As mentioned, Adora has generated exceptional early customer love by cleverly addressing a pain felt by every product team.

✨ An elegant solution to a universal problem. Every product team struggles to understand what their product actually looks like in users’ hands. Adora gives them a live, interactive visual map that requires zero manual effort to set up.

🏆 Early traction with sophisticated customers. We’re working with some of the most product-conscious companies like Canva, Notion, and Linktree — plus 2,000+ organizations on our waitlist.

What’s next

Being recognized by The Generalist validates what we’ve believed from day one: there’s a fundamental gap in how product teams understand their user experience, and we’re building the solution that bridges that gap. This recognition comes at an exciting time as we continue to work with incredible early customers and scale our product offering to the public.

This is just the beginning. Stay tuned as we continue building the visual source of truth that product teams have been waiting for.

Want to be one of the first to try Adora? Join our waitlist