Introducing Adora: Your product’s world visualized

We’re excited to announce Adora and launch our waitlist after 18 months of building in stealth.

Product experiences are complex, and there’s no easy way to see what real users see. As products scale, they’re built by different teams, at different times, for different users—free vs. paid, different markets, users vs. admins—creating siloed experiences. Getting the full picture of your user experience is nearly impossible.

My co-founder Nathan and I both shared this frustration. I was previously the Head of Product Growth at Canva, and with 220m+ monthly active-users, this was a frequent pain-point. Whereas Nathan ran into this whilst leading engineering teams at Amazon shipping the Buy-with-Prime integration to millions of shoppers.

But this is not a pain-point reserved for large companies, growing startups echo these same frustrations.

Introducing Adora

We’ve transformed how you visualize your live product experience. Adora auto-captures every screen and user-journey you serve to your users, overlaid with visual analytics and session replays. From empty-states to errors, languages to experiments. Every screen is auto-captured and screenshotted for you in one-place.

Whether you’re analyzing a new feature launch, troubleshooting usability issues, or optimizing conversion funnels, Adora transforms complex and disparate product data into clear, actionable insights that drive results across your entire organization.

Adora offers:

• Automated Journey Maps: Your entire product experience is automatically captured across languages, devices, browsers, experiments and timeframes. Visual journey maps stay up-to-date, always reflecting what your users see.
• Session Replays: Deeply integrated replays so you can easily jump between journey maps, screenshots and replays to form the clearest view of what your users see.
• Visual Analytics: Auto-captured analytics without manual tagging. Instead of deciphering event names, see the literal buttons from your product, how they convert and where they lead people in the product.
• Living Product Docs: Create source-of-truth docs that automatically update themselves, with live, filterable journeys embedded directly into Notion or Confluence.
• Wayback Machine: See how your product has evolved over time; whether one week, or one month ago. Learn from past UX performance and get to the bottom of user issues.
• SOC2 Type I Certified: Designed to be easy to integrate, secure and respect your users’ privacy.

What sets Adora apart?

Manual journey mapping and data wrangling are over. Stop wasting time piecing together journey maps and hunting for product data. With Adora, see everything in one place — so you can spend less time searching for insights and more time building.

We’ve carefully designed Adora to get you into an exploration flow-state – helping you to deeply understand your product and how to improve it. See your automated journey-maps on an infinite-canvas whiteboard, dive into real-time screenshots (that you never had to take), and watch session replays to get even more color on your journeys. Bring your whole team in to present your insights and brainstorm improvements together.

Everything in Adora is visual – from screens to the buttons and links in your product, empowering you to answer your own data questions. We’ve also baked in all the things you’ve come to expect from modern software: high performance, keyboard shortcuts and intuitive UX. We’re on a journey to help teams build products people love, and that starts with the way we build Adora.

Loved by the worlds biggest brands

Adora is already transforming how companies build and manage their product experiences. Industry leaders like Canva, Notion and Linktree turn to Adora for a bird’s-eye view of their rapidly scaling product experiences. David Higgs, Head of Reasearch at Leonardo AI (Canva) has unlocked invaluable user insights using the platform.

“Adora’s unique journey maps have given us deep insight into our user experience. Visualizing our product funnel this way, combined with data, empowers our team with the confidence to make faster, smarter design and product decisions.“

Getting your company on the same screen (quite literally) helps align teams, speed up decision making and ultimately ship more cohesive user-journeys that drive results.

Here how teams are using Adora:

• User-journey Mapping: an incredibly useful exercise that used to be done quarterly is now done daily with Adora’s auto-documented journey maps. This means teams identify issues quicker and are always anchored back to the end-user experience.
• Latest Designs: when designing something new, you need to know what you’re working off of. Adora’s real-time screenshots are the answer designers have been looking for, with one-click Export to Figma, you can ensure that you’ve always got the latest designs and all their permutations (think empty or error states).
• Cross-team Collaboration: Teams share Adora journeys to internally announce new features and enable support, sales and success teams. And unlike the static videos they used to create, Adora stays up-to-date as your product evolves, reducing internal updating of product content.
• Founder-mode: as your product grows in complexity and starts to sprawl out of control, Adora brings it back to what real people experience. “Walk the aisles of your store” and ensure that your teams are shipping cohesive experiences.

Adora was born out of a frustration that my co-founder Nathan and I both felt at Canva and Amazon. If this resonates with you too, we’d love you to join our waitlist.

We’re onboarding customers in batches in order to offer a premium experience. Let us know what you’re most excited to use Adora for when signing up to our waitlist to gain access sooner.

Join waitlist

We’re excited to help you ship experiences your users love.

Omar (CEO & Co-Founder) & Nathan (CTO & Co-Founder)